10-minute setup: what a Business Brain actually is

When we say you can hire your AI staff in ten minutes, most of those minutes go into one thing: building your Business Brain. It is the reason ten different agents can all sound like they work for you.

What goes in

Setup starts with your website address. We crawl your site — the homepage, services, pricing, FAQs, contact details — and extract the substance from each page. You can then add what the website never says out loud: upload documents (menus, price lists, policy PDFs), write FAQs, and set a tone-of-voice profile so replies sound like you rather than a press release.

Everything is chunked into small passages and embedded — turned into a searchable index of meaning, not just keywords — so a question like "do you charge for callouts?" finds your pricing page even if the word "callout" never appears there.

One brain, ten agents

This is the part that matters. There is a single knowledge base per business, and every agent retrieves from it:

• Sol answers website chat from it.
• Echo answers the phone from it.
• Juno drafts emails grounded in it.
• Quill writes blog posts using your real services and locations.

Update your opening hours once, and the phone, the chat widget, and the inbox all get it right. There is no "the chatbot says something different from the receptionist" failure mode, because there is nothing to drift apart.

Grounded means honest

Agents answer only from the Brain. If a visitor asks about a service you do not offer, Sol says it does not see that on your site and offers to take a message — it does not improvise. If a caller asks for a price that is not in the knowledge base, Echo promises a confirmation from a human instead of guessing. For restaurants, this rule gets stricter: allergen questions are answered only from confirmed menu data, never inferred.

An AI that invents answers about your business is a liability. One that is grounded in your actual information, with a clear "I don't know" behaviour, is staff.

The ten minutes, concretely

Paste your website. Watch the pages get read. Correct anything the crawl got wrong, add an FAQ or two, pick your agents, and approve their first pieces of work. That last step matters: nothing goes out without you until you decide otherwise.